Daily Hive x Toyota Prius
In 2017, Toyota aligned with Daily Hive to create a custom content video that highlighted the fuel efficiency of the Prius.
The ExecutionIn an engaging and entertaining video with Daily Hive hosts Zain and Alfred, the pair travelled around the city to buy (and then give away) tacos using all the money they saved on fuel by driving a Prius.
Total Campaign Reach
The results below are the direct stats from the featured campaign.