Daily Hive x Steve Nash
Campaign GoalsSteve Nash Fitness Clubs wanted to change the intimidating vibe that surrounds many other gyms. They wanted to speak to fitness beginners and make exercise accessible and approachable to everyone. They partnered with Daily Hive to create a custom content series that would serve as an introduction to the world of fitness.
The ExecutionTogether, Steve Nash and Daily Hive published an ongoing series surrounding one beginner’s journey toward getting in the best shape of her life. The campaign utilized custom articles and social media amplification to tell the story of her fitness transformation. To give the series a more personal touch, the series was branded as a collection of Fitness Blogs, with subtitles like ‘How to Start Working Out When You Don’t Know What to Do’ and ‘Hitting the Gym Alone.’ The campaign resonated with audiences in a big way, while also representing the client’s goals and values.
Total Campaign Reach
The results below are the direct stats from the featured campaign.