Daily Hive x Soul Cycle
Campaign GoalsSoulcycle is a popular US-based brand that is expanding into Canada and looking for further recognition in our market. Following the successful opening of their first location in Toronto, Soulcycle wanted to generate interest and awareness of their Vancouver studio and increase class sign-ups.
The ExecutionThe fitness powerhouse teamed up with Daily Hive to build a visual campaign that illustrated the core of their brand while offering Daily Hive’s audience an authentic view into the experience of a soulcycle class. Daily Hive produced a video of a fitness class and shared it on social media.
Total Campaign Reach