Campaign Goals

Masc was looking to expand their customer base nationwide. The men’s skincare and grooming line partnered with Daily Hive to create a comprehensive multi-platform social media campaign spreading across all markets.

The Execution

The goal of the campaign was to show men the ease of use as well as the potential skin benefits they could gain by using a regular skincare regime. Using video, written content, and social media, Daily Hive featured the product and showcased its benefits. Men all over Canada viewed the video and followed our team as they completed daily MASC Skin challenges.