Daily Hive x Joey Restaurant

1

Campaign Goals

For 2017, Joey looked to Daily Hive’s platforms to publicize their ongoing endeavors for the year. In the Summer, Joey had one of their chefs, Connor Gabbot, travel to Italy to compete in the Pasta world championships. Inspired by this adventure, he came back with three renditions of the spaghetti pomodoro.

2

The Execution

To push their new menu items and seasonal events, Joey Restaurants and Daily Hive focused on Instagram contests to build their social media following and awareness for their seasonal events. More specifically, Joey looked to promote the variations of their Pomodoro dishes through Daily Hive and Dished platforms.

Total Campaign Reach

838,756

total reach

85,124

total engagement

3

Screenshots

The results below are the direct stats from the featured campaign.

3,038

page views

2:30 min

average time on page