Daily Hive x Joey Restaurant
Campaign GoalsFor 2017, Joey looked to Daily Hive’s platforms to publicize their ongoing endeavors for the year. In the Summer, Joey had one of their chefs, Connor Gabbot, travel to Italy to compete in the Pasta world championships. Inspired by this adventure, he came back with three renditions of the spaghetti pomodoro.
The ExecutionTo push their new menu items and seasonal events, Joey Restaurants and Daily Hive focused on Instagram contests to build their social media following and awareness for their seasonal events. More specifically, Joey looked to promote the variations of their Pomodoro dishes through Daily Hive and Dished platforms.
Total Campaign Reach
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