Daily Hive x BCIT

1

Campaign Goals

Inform the public about the different programs available at BCIT and speak to the different career paths within those programs. Encourage people to inquire for more information and visit BCIT’s facebook page. Raise awareness about some lesser known programs and courses.

2

The Execution

BCIT partnered with Daily Hive to do a series of custom content articles throughout the year that would feature BCIT’s unique programs and relatable career paths. Focusing on their hands on learning and flexible schedules that lead to real careers, readers were able to get excited about the opportunities available to them. By sharing the custom content on Facebook and Twitter, the audience was able to engage with the post and share with their networks to create further reach and engagement.

Total Campaign Reach

413,331

total reach

3,497

total engagement

3

Screenshots

The results below are the direct stats from the featured campaign.

16,160

article reads

1450

engagement