Campaign Goals

Introduce the new AMEX Cobalt credit card to a millennial audience that is interested in food, nightlife, and entertainment.

The Execution

This partnership was executed through Daily Hive’s food channel, Dished. The client was able to leverage the launch of this channel to go after their target audience in a format that aligned perfectly with the Amex Cobalt card. The client was also able to reach their audience in the exact way that they see them using their product. This campaign was run through a series of Takeovers, Display, Content, and social support.